Pereira & O’Dell: Rolling Words

I’m not a Snoop Dogg fan and I don’t promote smoking or drug use, but this is a very attractive and original concept. From The Dieline:

Introducing Rolling Words, Snoop Dogg’s smokable songbook. A promotion for Snoop Dogg’s Kingsize Slim Rolling Papers created by San Francisco agency Pereira & O’Dell.

Each page is a rolling paper with Snoop’s greatest songs and lyrics written on them – in non-toxic ink – for your rolling pleasure. The pages are perforated making them easy to detach.

The book is made of hemp-related materials, with the cover, binding, and internal lining all made from hemp seed paper while the spine of the book is a match striking surface.

The Dieline project page

Pereira & O’Dell

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    • adpraisal
    • April 6th, 2012

    Literally living and breathing Snoop Dogg the brand.

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